BUSINESS

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Chris Sterlacci is a business strategist and founder of Ignite X Brands (IXB) and PYXEL, a full-scale brand development firm specializing in launching celebrity-led companies and disruptive consumer products. With over two decades of experience across product incubation, manufacturing, logistics, and marketing, Chris has built, operated, or consulted on over 30 companies, spanning industries like CPG, apparel, tech, skincare, and alcohol.

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At the core of his business model is vertical integration, handling every aspect of a brand’s lifecycle in-house, from concept development and product sourcing to e-commerce, retail distribution, and strategic marketing. Chris is particularly known for partnering with high-profile figures to turn their vision into scalable business ventures, managing everything from equity structuring to public rollout.

 

​His operational strategy centers around speed-to-market execution, proprietary tech integrations, and aggressive, culturally aware branding.

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Chris also plays a strategic role in large-scale infrastructure projects, including the newest development of entertainment venues and youth sports parks, leveraging his business network and vertical strategy expertise.